NOLS Builds a great Word of Mouth Marketing Campaign

It’s been quite a while since my last post!  I’ve been busy blogging for FYIndOut but couldn’t pass the opportunity to post a really cool Word Of Mouth Marketing Campaign by NOLS( National Outdoor Leadership School)  Why it’s effective?

1. It’s engaging

2. I’m in it so of course I’ll want to share it with family & friends

3. They have a cool service and used some basic technology resources to make a great campaign

4. They got the Author of The Anatomy of Buzz, Emanuel Rosen to join them on their trip around the U.S. and speak to audiences on Buzz.

If you want to chat about this rockin campaign @ me twitter.com/brettkopf. Emanuels is twitter.com/emanuelrosen or twitter.com/NOLS

Interview:Twitter for job search

This is a post from Dennis Smith of http://recruitingbrains.com/

Tuesday, April 28, 2009

Meet Brett Kopf: College Student | Jobsearch Brain

I met Brett Kopf today. On Twitter. Kopf is a senior at Michigan State and like many college students, he has a LinkedIn profile, a social network (that he created), and a blog.

What’s different about Brett Kopf is that he’s currently a Digital Media Intern @ MSU, and smart enough to have a Twitter account that he uses to connect with people like…me. No, not dorks, recruiters.

Brett piqued my interest so we exchanged a few tweets. I asked how he was approaching his job search in light of the recession and constant bad news about jobs for pending grads.

Brett’s response: (reading from the bottom up)

That’s good jobsearch advice – straight from the college student’s mouth.

It’s great to have a strong network. Brett and his peers certainly have a much stronger support network than most of us in our 40’s. Brett, however, creatively sets himself apart by seeking out and connecting with the community of recruiters (generational diffs aside) currently engaged in the world of social media.

Smart move, Brett. We might have 20+ years of grey hair separating us, but we both certainly dig technology and know that tools like Twitter allow us to make connections with people (geography aside) that otherwise might be impossible.

My hat’s off to Brett Kopf (jobsearchbrain). Reach out and connect with him on Twitter @BrettKopf while he’s still in job-search mode.

I’ve got a hunch he’s about to make a great hire post-MSU.

Interview by: Dennis Smith at http://recruitingbrains.com/

Twitter: @dennissmith

The Evolution of Dance

118 million views: Most Youtube hits ever!

http://wordle.net

Brett's Tag Cloud

Bill Gates: TED

This is my favorite TED talk.  Gates discusses major issues and his personal philanthropy efforts.  Must watch!